How to Build and Monetize a Community with a Niche Job Board

Collin Bunch
Collin Bunch

January 25, 2022

How to Build and Monetize a Community with a Niche Job Board

If you’re building a niche community to grow your business, one proven strategy you’ve probably considered is launching a job board. A niche job board provides instant value to your existing community while driving new people to your business.

Not sure how to create a job board? Learn how in our step by step guide.

Build Traffic and Engagement

Job posts serve as high-quality content for your members and search engines. Google indexes job posts quickly, and people in your community frequently look at the job market, whether it’s for new opportunities or to stay connected as their industry evolves. Job Board Fire’s direct connection with Google Jobs offers an additional boost in organic traffic and new potential community members and customers. Learn how you can optimize your job listings for Google Search.

Generate Direct Revenue - Paid Job Postings

The days when niche sites could just pull job placement ads from Indeed etc. and generate enough ad clicks to sustain their business are mostly gone. Leverage the strength and focus of your community for direct job postings from companies in your space. In today’s competitive job market companies are willing to pay to get in front of the right audience for the talent they need.

Niche job board pricing at a glance:

Direct Outreach to New Prospects

It’s always easier to reach out to a new contact if you can fill an immediate need. Finding quality talent without spending months searching is a top priority for companies of all sizes. Connecting around that pain and providing a solution through your community and niche job board breaks into new organizations and builds relationships for future cross-selling.

Explore 6 ways you can generate leads with a niche job board.

Upsell and Cross-sell

Upselling to existing customers is cheaper, easier, and more profitable than focusing on prospecting.

Beyond a paid job post, a niche job board can offer opportunities to upsell or bring customers to other parts of your business. A few of the most dynamic ways we’re seeing the market leverage a niche job board for increased revenue:

  1. Upsell employers the opportunity to access your audience through things like social media posts, newsletter updates, and access to private groups

  2. Upsell employers on professional services like recruiting

  3. Offer career, training, or certification opportunities for job seekers

Read about how RevGenius uses Job Board Fire to serve and monetize its 12k strong community.

Ready to get started on a community-driven job board or just want to learn more? Connect with us to get started with Job Board Fire.